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22 Aug, 2025
Reformulation Is Not a Tweak. It’s a Reckoning.
Read MoreIntroducing KICR Innovation
Laura Smith. Associate Group Marketing Director
13 Apr, 2021 | 2 minute read
Due to rising global demand for NPD and Innovation services, the Cubo Innovation brand has evolved to appeal to even more international brand leaders. In a rapid and ever-evolving CPG world, a faster and smarter NPD approach is required. An approach that allows brands to create genuinely amazing food and beverage products for the modern consumer, at pace.
Proudly introducing a refreshed brand, KICR Innovation...
KICR Innovation brings together creativity, insight, culinary expertise and commercial proficiency which, when blended with our global consumer and sensory expertise, means our clients have access to a powerful platform to re-imagine innovation, no matter how large or small the brand.
KICR champion breakthrough innovation that has real purpose, allowing brands to launch disruptive, consumer-validated products to market, fast.
KICR provides market & category insight discovery, rapid product ideation, consumer co-creation and in-kitchen prototyping. Also supporting with commercialization, manufacture and scale-up too - delivering global projects across Europe, Australia, the US and beyond.
Want to shake up your innovation process?
If you'd like to discuss your innovation challenges or how KICR Innovation can support your internal NPD capabilities, click here to get in touch!
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