MMR Research opens first Netherlands HQ in Amsterdam

Major expansion brings world-leading sensory & consumer research to top CPGs in Netherlands and beyond.

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Laura Smith

06 Sept, 2021 | 3 minutes

We're expanding.

Yep, that's right. We've expanded to The Netherlands, opening a brand new HQ in the heart of Amsterdam.

We've experienced strong client demand for innovation & sensory research capabilities in this market, so we're bringing our consumer and sensory research services to the region - meaning our clients have on-the-ground support from us when it comes to product development and testing, as well as brand strategy and innovation.

We have hired James Gater as our new Regional Head. James previously worked as a Senior Global Manager at IFF in the Netherlands for almost six years, prior to which he worked for Unilever in senior sensory positions across both the UK & Asia.

James will report to Judith Henderson, Managing Director EMEA who said: “The Netherlands has a unique and strong heritage in food & drink innovation, a passion which we have shared for more than 30 years. With James leading our offering in the Netherlands, clients will also benefit from our wider family of companies, including Huxly Global for brand strategy and KICR Innovation for breakthrough NPD.”

I’m delighted to lead our new Amsterdam HQ so that existing and new clients alike can benefit from having our best-in-class set of consumer & sensory research capabilities for CPGs serviced here on the ground. Post-coronavirus the world of food & drink will be a very different place, and we have a unique offering to help clients navigate to better outcomes in this challenging and fast-moving environment.

James Gater, MMR Regional Head NL

To this end, we're offering all CPG brands in the Netherlands a free 60 minute post-corona Strategic Innovation Assessment. This is aimed to support client's sensory, insight, research and marketing teams prioritize their innovation opportunities for the next 12-18 months and understand key barriers to success.

Just contact James directly to schedule a call.

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