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MMR Research, the largest independently owned consumer and sensory research agency in the UK, has won the prestigious ‘Winning With Weetabix’ award at the 2020 Weetabix Supplier Awards ceremony. This award recognizes MMR’s outstanding client service, commercial astuteness and sensory specialism that has supported Weetabix with a number of successful launches in 2019/20.
Weetabix’s annual Supplier Awards look to recognize and celebrate their stand out suppliers, with over 70 agencies nominated by Weetabix employees across 6 categories.
‘MMR has been a solid WFC research supplier for a number of years but have really stepped up their game over the last 12-24 months to become an extension of our team. They do far more than the basic deliverables of any research project, they provide us with a dedicated team who consistently demonstrate behaviors that go above and beyond to help drive value into our business.’
Nic Keeley, Senior Insight Manager at Weetabix
MMR utilize sensory-led approaches to help create brands, products and packs that truly deliver against consumer needs. MMR has partnered with Weetabix on all three of these pillars, blending consumer insight and sensory expertise to deliver superior propositions and commercial success across a number of brands.
‘We are delighted to have won this award as we really do work hard when it comes to client relationships’ said MMR Account Director Ruth Osborn. ‘What’s made this so successful is a true partnership mindset, with both sides working closely and openly, allowing us to understand Weetabix’s needs as a business. It means that we’re able to propose the right approaches and deliver really compelling outputs that give them exactly what they need, but also having their wider strategic objectives in mind at all times.’
‘Beyond that, we’re thrilled to have the trophy sitting pride of place in the office and it’s certainly lifted everyone’s spirits in what’s been an incredibly tough year.’
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