12 Feb, 2024
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Singapore, Asia: MMR Research Worldwide, the leading global consumer and sensory research agency, will this month open a new state of the art research facility in Singapore. Ideally situated in the Pasir Panjang area and boasting easy access to public transport, the facility is an excellent fit for clients, MMR’s research team and sensory panelists, whether they are from Singapore, or surrounding countries such as Malaysia and Thailand.
MMR's new research facility meets a highly specialized demand by CPGs for competitive sensory insights. The innovative facility, designed and developed by MMR's team of sensory experts, will feature extensive preparation and testing facilities allowing panels to work on a wider range of categories. It will also give MMR’s consumer research teams flexibility to conduct consumer studies from the facility. MMR clients will use the facility to determine if their products are powerful enough for the Asian marketplace and if their products can displace existing competition.
Commenting on this exciting venture, MMR’s Head of Sensory for APAC, Margaux Ducatillon said, “This new state of the art research facility and its extensive preparation areas, will highly benefit the region enabling more CPGs across more categories to develop best-in-world products.”
During the course of their research projects, MMR clients will be granted access to the facility to monitor development. CPGs from various categories including personal care, new plant-based proteins, drinks, snacks and many more can now make use of MMR’s facility in order to optimize their product development journeys.
“More clients are realizing consumers' increased appetite for experiences, as well as the significance that sensory theatre plays in delivering this. Given this fact, it grew increasingly important for us to increase our capacity to facilitate and accommodate this growing need,” adds MMR managing director for APAC, Mark Sismey.
MMR Research supports brands in creating memorable and authentic experiences for consumers across product, pack, and brand. CPGs can get in touch with Margaux on M.Ducatillon@mmr-research.com to find out how they can take advantage of MMR’s new sensory facility.