Stop Guessing. Start Innovating Confidently. Sensory Bot™ is Here
Natalia Chrusny, Product Owner & Dr Ansie Collier, Global Innovation Director.
09 Oct, 2025 | 7 minutes
For too long, brands have relied on fragmented data and gut instinct to shape product experiences. Functional checklists? Yep. Claims? Covered. But what about the feeling your product leaves behind? The emotional resonance? The sensory signature that makes it unforgettable?
We believe the future of product success lies in emotionally intelligent design - and that starts with understanding how your product feels in the hands, mouths and minds of real consumers.
Introducing Sensory Bot™ - a strategic AI-powered solution that decodes the full sensory and emotional experience of your product across every touchpoint.
The Industry Challenge
Traditional research struggles to capture the full constellation of a product experience - the intricate interplay of taste, texture, scent, sound and sight across the user journey. Insights are often too siloed, too distanced and too disconnected to inform confident product innovation, optimization and communication.
The result? Products that are “good” but forgettable. Messaging that misses the mark. Teams working in parallel, not in sync.
Sensory Bot™ Changes the Game
Sensory Bot™ bridges the gap between lab insights and lived experiences. It listens, learns and translates real consumer language to map the hidden connections within products - showing how even the smallest tweak can ripple across emotional and functional dimensions. This isn’t just better data. It is actionable sensory intelligence that unlocks the human truths behind product success.
Sensory Bot™ Delivers Differently
Sensory Bot™ transforms understanding of product experiences – giving you the clarity, confidence and consumer closeness needed to make smarter product decisions - based on emotionally rich, actionable insights at scale.
- Real-world, in-the-moment insights: Capture how your product performs
in actual usage - not just in a lab. Sensory Bot™ surfaces granular, contextual insights from real consumers, across each touchpoint. - Precision meets emotion: Understand how sensory cues drive emotional and functional benefits, to not only align but cohesively reinforce one another. See the butterfly effect of product design - where every ripple matters.
- Access to expert sensory insight, at scale: Whether you’re a global brand or a challenger, Sensory Bot™ makes high-quality consumer sensory insight, at scale, available, affordable, and actionable.
- Consumer language, not corporate jargon: Craft messaging that truly resonates, by tapping into the authentic words consumers use to describe your product and why it matters to them.
- Cross-team clarity: Sensory Bot™ brings R&D, insights, and marketing together – aligning every team around a shared emotional blueprint. No more siloes. No more guesswork
Real Impact, Real Confidence
Sensory Bot™ doesn’t just collect data. It reveals the emotional DNA of your product. It helps you design experiences that stick, stories that sell, and products that people love.
“We discovered elements like the auditory feedback we never even thought to measure before, along with uncovering emotional drivers we can now access,” said Global Consumer Science & Product Experience Lead, Haleon.
“It gave us the confidence to refine our product and messaging in ways that directly impact the hearts and minds of our consumers.”
This is a New Standard
If you're ready to stop guessing - if you're tired of technically brilliant products falling flat - it's time to rethink your next move. More than a solution, it’s a new paradigm.
By fusing human insight with adaptive AI, Sensory Bot™ reveals what truly matters to your consumers - helping you design products that connect, convert, and endure.
Contact us to unlock the power of Sensory Bot™ for your products.
Limited access is now open to visionary client partners.
We’re offering limited access to forward-thinking client partners who share our vision for sensory-led product design. Book a discovery call, and let's bring your product vision to life.