Trend of the week: Key Lime

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Andy Wardlaw

18 Jun, 2021 | 1 minute read

When it comes to trends, Lime is Key.

So it turns out that Key Lime Pie is the most comforting American dessert, and now the flavor is adding a little excitement across categories - from nut butters and candy to soda and more.

Many brands are making Key Lime a seasonal or limited edition to generate a little FOMO for the shopper…

Key lime kit kat package

Kit Kat

Brand owner Nestlé added Key Lime Pie to its line up as a limited edition in May this year.

Halo Top

A zesty addition to Halo Top's line up launched this summer.

Key lime pie halo top
Chapstick key lime


Perhaps one for the colder months ahead, but Key Lime is making its way in to personal care too.


Even SC Johnson have jumped on the lime wagon, with a scented candle to keep your home smelling fresh as a... key lime!

Glade key lime pie

If you'd like to find out more about what else is happening in Key Lime, or any other emerging trends, get in touch!

In collaboration with TRENDHUB from thefoodpeople

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