MMR - United States of America

Elevating brand, pack, and product experience through world-class consumer and sensory research expertise

MMR Research New York

15 West 27th Street
8th Floor
New York


Sensory Science Center New York

345 Tompkins Avenue,
NY 10570


Visit our Offices

Take your innovation one step further with MMR USA

Sometimes less is more, but at MMR we always strive for more.

MMR is the place where sensory science meets exciting, powerful commercial applications. From branding and innovation to product development and retail strategy – our mantra is to make your entire brand experience more memorable. More extraordinary.

By collaborating with us, you’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and product optimization – via consumers and our expert global sensory panels. We offer innovative custom research solutions to challenging business problems. We enable our clients to be agile, nimble and responsive in their consumption of consumer insights by providing customized solutions with the right amount of flexibility.

Our U.S Services








Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.

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Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.

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We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.

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With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.

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Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.

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Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.

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Our U.S Team

MMR's U.S team brings extensive industry knowledge and crystal clear guidance to your research project. With decades of both agency and client-side experience under their belts, working in perfect alignment with your innovation goals and business needs, it's no wonder they're trusted by a wealth of leading U.S and global brands across the CPG industries. Get to know our experts in more detail below.

Z TEAM Jennifer Brown

Jennifer Brown

Sr Vice President, Accounts & Business Operations

Jennifer leads our client service and consumer research offering for our US office.

She has spent her career in consumer product, market & sensory research, partnering with CPG (and non-CPG) companies on both the client & agency side. Her experience in innovative techniques, food science, consumer behavior & corporate research ensures scientifically sound & commercially relevant results. Clients love working with Jennifer, as she brings creative solutions and her passion for what she does is infectious- it is an honor to be considered as an extended member of our clients’ teams!

With 3 active boys in the house, life is never dull! Jennifer and her family spend lots of time outdoors- riding bikes, playing (and watching) sports, and camping. She loves a traditional American backyard barbecue- hanging out with friends and family, playing games and eating great food! Having grown up on a farm, she understands hard work and appreciates all that is involved in getting products from farm to table.

Z TEAM Ellie King

Ellie King

US Sensory Director

Ellie leads the US sensory team in Pleasantville, NY and has worked at MMR since 2017. Her mission is to guide companies to create extraordinary products/packs that deliver truly memorable experiences, by blending scientific rigor with flexibility, creativity and commercial reality. She is passionate about sensory science and is an active member of ASTM (E18) and SSP.

She has a PhD in wine science, specializing in sensory science, flavor science and multivariate statistics from the University of Adelaide and the Australian Wine Research Institute. She has also done several postdocs and grape harvests around the world before working agency-side and using her skills, passion and knowledge to support clients in a wide range of categories.

Ellie is an adventurer, loves exploring the natural wonders of New York and giving a loving home to forgotten felines!

Biotiful Dairy

Costa Coffee

Estée Lauder

Gordon's Gin


Inspiring product trial online with sensory charged video

As more shoppers move online for their groceries, Biotiful wanted to use the power of sensory to inspire product trial across ecommerce environments.

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Making a splash with a major new launch

Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.

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Creating iconic, premium packaging

Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.

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Gordon's grasp gold at Grocer Drink Awards

Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.

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Uncovering protein product potential

Weetabix wanted to launch a new high protein product to become the first mainstream UK breakfast cereal delivering against associated functional benefits.

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News & Insights.

Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.

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If you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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