12 Feb, 2024
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ASIA, SINGAPORE: Global consumer and sensory research agency, MMR Research, has announced the appointment of former GfK and Nielsen executive Mihir Inamdar as Commercial Director at MMR Asia. The newly formed role forms part of MMR’s continued contribution towards the advancement of research and development efforts in Asia, following rapid growth over the last few years.
Mihir, who has more than 16 years of industry experience, joins from GfK in India where he was the Director of Market Intelligence, a role which involved leading a large team handling key multi-national clients across a range of sectors. Prior to GfK, Mihir worked across various roles in Nielsen managing global, regional and local clients in India, UAE, Egypt, China and Malaysia. His last role at Nielsen was Commercial Director – Retail Measurement for Malaysia.
Mihir brings with him a wealth of experience and expertise making him the perfect addition to the MMR family. As a Commercial Director at MMR, Mihir will be responsible for developing strategic partnerships with brands and manufacturers in Asia. Reporting to Mark Sismey, the Managing Director for MMR Asia, Mihir will also lead the expansion of the MMR suite of consulting services in the region.
Commenting on the appointment Mark Sismey, Managing Director for MMR Asia said, “We are excited to have Mihir on board. Mihir’s extensive experience across international markets will help brands and manufacturers in the region make the most of MMR’s world class sensory and research capabilities to unlock exciting new opportunities.”
“I am thrilled to be joining MMR, truly a world leader in sensory and consumer research. I strongly believe that there is a huge and growing demand for improving the product experience in Asia and MMR is perfectly placed to help manufacturers create extraordinary experiences & fight ordinary innovation,” said Mihir.
MMR is a global consumer and sensory research agency that helps businesses improve all aspects of the innovation journey with genuine sector expertise and industry-leading consumer research solutions. MMR is a UK headquartered company and operates out of offices in China, India, Thailand, Singapore, US, Brazil, Columbia & South Africa.
FMCGs can get in touch with Mihir on firstname.lastname@example.org