Trend of the week: Pasta Pizzazz

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Andy Wardlaw

18 Jun, 2021 | 1 minute read

The pandemic has elevated the role that pasta plays in our lives. Remember when the supermarket shelves were bare back in 2020? A year later, manufacturers are launching products to push our passion for pasta even further – with TikTok inspired creations and added value kits.


Fabbrica is an Australian based restaurant, offering all kinds of authentic Italian cuisine - including finish at home dishes and cook from scratch meal kits.

Ancient harvest

Ancient Harvest

In the U.S, Quinoa Corporation - Ancient Harvest & Pamela's has introduced a new line of wheat-free vegetable pasta, containing just five ‘clean’ ingredients. Delicious, nutritious and perfect for picky eaters!


In the U.K, Supermarket giant Asda took social media by storm. All they did was put together a feta pasta bundle containing simple ingredients. Feta + tomatoes + bake = TikTok sensation. It's the simple things, eh?

Asda feta
Pasta evangelists

Pasta Evangelists

Spaghetti subscription? Yes please! Pasta Evangelists packages everything up and delivers to your doorstep. Everything you need to make restaurant quality dishes at home, from pre-portioned pasta to authentic garnishes and sauces.

Looking to innovate in a commoditized category? Get in touch, we've got some tricks up our sleeve.

In collaboration with TRENDHUB from thefoodpeople

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