Guide: Making Sense of Packaging

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November 02, 2016

by Luisa Robertson


We think there's a huge and often missed opportunity to deliver more rewarding consumer experiences through packaging.  

Packaging constantly communicates emotional and functional messages (conceptualizations) - not just via graphics and copy, but through structure and functionality as well. It is the embodiment of your brand - and therefore a real opportunity to create a positive connection and drive emotional engagement.

Our guide takes you through our packaging design philosophy, with ideas for how to bring consumers into the creative process early and generate effective and efficient briefs.

We're always happy to chat about packaging - just find your local team and give us a call.