MMR - China

Cathy Feng has been working in the market research field for more than ten years, focusing on consumer insights in the FMCG category in recent years. She is adept at using qualitative, quantitative, sensory, and artificial intelligence methods to uncover consumer behaviour and highlight market needs.

She provides professional full-chain marketing consulting and advice to clients on product/packaging development, brand positioning and marketing communications.

As the manager of MMR China, she is committed to driving innovation in research tools and methodologies to keep MMR's insights up to date in terms of newness, speed, depth and breadth, effectively empowering companies, brands, and people.

Susan Sun has over 12 years' experience in Consumer Qualitative Research. She has built up strong qualitative moderation and analysis skills having worked at Nielsen, as well as working client-side and now at MMR for 6 years. She can quickly understand her client's research objectives and business needs, always being able to provide the most appropriate research solutions.

Thomas leads a portfolio of accounts for China and the APAC region.

Thomas has spent most of his career studying consumers and shoppers across Europe and Asia for the CPG industry. Thomas’ experience in ad hoc agency work and client side for a renowned food player puts him a step ahead of the rest when it comes to giving commercially relevant recommendations.

Alberto leads the sensory team in Shanghai, China.

Day to day, he supports our customers with innovative sensory solutions that respond to real market needs, across all CPG product categories. In his words, “being flexible and paying attention to the client’s needs is the foundation of our approach to work.

”He has an M.Sc. In Food Science, specializing in sensory science. He has 7 years of working in food and alcoholic beverages under his belt, working for private companies and research institutes before joining MMR. Thanks to this experience, he has an incredible amount of knowledge in these product categories

Outside of work, you can find Alberto on the tennis courts or at some wine or craft beer events. He is Italian so food is one of the most important things to him.