MMR - United Kingdom

Elevating brand, pack, and product experience through world-class consumer and sensory research expertise

MMR Research Oxfordshire

104-110 Crowmarsh Battle Barns
Preston Crowmarsh
OX10 6SL

+44 (0)1491 824999


MMR Research London

Runway East London Bridge
18 Crucifix Lane

+44 (0)1491 824999


Speak to our UK Office

Take your innovation one step further with MMR UK

Sometimes less is more, but at MMR we always strive for more.

MMR is the place where sensory science meets exciting, powerful commercial applications. From branding and innovation to product development and retail strategy – our mantra is to make your entire brand experience more memorable. More extraordinary.

By collaborating with us, you’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and product optimization – via consumers and our expert global sensory panels. We offer innovative custom research solutions to challenging business problems. We enable our clients to be agile, nimble and responsive in their consumption of consumer insights by providing customized solutions with the right amount of flexibility.

Our UK Services








Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.

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Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.

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We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.

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With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.

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Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.

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Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.

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Our UK Team

MMR's UK team brings extensive industry knowledge and crystal clear guidance to your research project. With decades of both agency and client-side experience under their belts, working in perfect alignment with your innovation goals and business needs, it's no wonder they're trusted by a wealth of leading UK and global brands across the CPG industries. Get to know our experts in more detail below.

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Thibault Delafontaine

Head of Sensory - EMEA Sensory

Working at the core of our Sensory activities globally, Thibault helps match client challenges and requirements to their optimal solutions. He is still a sensory scientist at heart however, with 10+ years’ experience working both agency and client side, including the role of Sensory & Shelf-Life Manager for Cereal Partners Worldwide (JV Nestlé & General Mills). This places him in the perfect position for understanding and contextualizing our clients’ challenges, as well as suggesting innovative approaches to tackle them.

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Amirah Ashouri

Head of Global Client Solutions

Amirah joined MMR in 2016, with a focus on making brands, packs and products better connect with consumers through sensory experiences. Amirah is Associate Director within our client engagement team, designing bespoke research approaches covering qual and quant techniques for a wide range of our global FMCG clients – from entrepreneurs to multi-national brands.

With a background in nutrition and sensory, Amirah is particularly interested in helping clients develop products which deliver on functional benefits, whilst also meeting taste expectations. She’s had the opportunity to spend time in both our South Africa and Sao Paulo offices too, bringing valuable experience and insight in to the wider team.

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Inspiring product trial online with sensory charged video

As more shoppers move online for their groceries, Biotiful wanted to use the power of sensory to inspire product trial across ecommerce environments.

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Making a splash with a major new launch

Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.

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Creating iconic, premium packaging

Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.

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Gordon's grasp gold at Grocer Drink Awards

Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.

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Uncovering protein product potential

Weetabix wanted to launch a new high protein product to become the first mainstream UK breakfast cereal delivering against associated functional benefits.

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News & Insights.

Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.

Schedule a call with us

If you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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