Insights
23 Oct, 2024
Five Products: Helping Consumers Discover New Experiences and Elevating Everyday Snacking
Read More104-110 Crowmarsh Battle Barns
Preston Crowmarsh
Wallingford
Oxfordshire
OX10 6SL
UK
+44 (0)1491 824999
Runway East London Bridge
18 Crucifix Lane
London
SE1 3JW
UK
+44 (0)1491 824999
Sometimes less is more, but at MMR we always strive for more.
MMR is the place where sensory science meets exciting, powerful commercial applications. From branding and innovation to product development and retail strategy – our mantra is to make your entire brand experience more memorable. More extraordinary.
By collaborating with us, you’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and product optimization – via consumers and our expert global sensory panels. We offer innovative custom research solutions to challenging business problems. We enable our clients to be agile, nimble and responsive in their consumption of consumer insights by providing customized solutions with the right amount of flexibility.
Our global network of sensory experts help the world's most successful brands deliver compelling and believable experiences across product, pack and brand. It’s the tiny details that make all the difference.
Our product testing and development approaches will ensure you connect with your target consumer, understand exactly what they need - and identify how to deliver it.
We work with consumers to identify and co-create the perfect pack execution that complements your brand. We expose the nuances that really matter.
With tens of thousands of products launching every year, consumer expectations continue to rise. We focus your time and investment in the right place at the right time from the very start of the process, to give you the best chance of success.
Fragmented media. Failing innovation. The pace of change. There's a lot to contend with. We help you understand the complexity of consumers, so your concepts truly resonate, your brand stretch retains its essence and your footprint remains distinctive.
Every brand wants their product range to be a cut above the rest. We make sure your portfolio has what it takes to fight for attention and push its way into the hearts, minds and memory of more consumers – online and in-store.
MMR's UK team brings extensive industry knowledge and crystal clear guidance to your research project. With decades of both agency and client-side experience under their belts, working in perfect alignment with your innovation goals and business needs, it's no wonder they're trusted by a wealth of leading UK and global brands across the CPG industries. Get to know our experts in more detail below.
As more shoppers move online for their groceries, Biotiful wanted to use the power of sensory to inspire product trial across ecommerce environments.
Costa Coffee used the power of Sensory Qual to launch with a major new RTD range with impact.
Estée Lauder wanted to create iconic packaging to reinforce and elevate brand status and create memorable experiences for both the lipstick and liquid lip categories.
Diageo wanted to launch a new range of ultra-low alcohol gin and tonic beverages, while delivering a classic Gordon’s experience.
Weetabix wanted to launch a new high protein product to become the first mainstream UK breakfast cereal delivering against associated functional benefits.
Take a look at the articles below for a quick recap of our latest news, insights and industry trends. You never know what you may find.
Insights
23 Oct, 2024
Five Products: Helping Consumers Discover New Experiences and Elevating Everyday Snacking
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Read MoreIf you'd like to find out more about MMR and how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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