Brushing Up on Oral Care Innovations
Quorn: Pack & Range
Quorn up-the-ante in meat-free innovation
Quorn has been a leader in the European and US meat free market for almost 20 years.
With a number of new competitors entering the scene in recent times, Quorn reached out to MMR to help build and optimize their innovation pipeline, shaping the launch of the ‘Quorn Makes Amazing!’ sub-brand.
APPROACH
We first used our Express imPackt solution to optimize the branding, assessing different naming routes and pack designs to identify a clear direction for the sub-brand.
We also used our fast and flexible Range Explorer solution to prioritize the SKUs for launch, revealing which combination of products would be most incremental.
OUTCOME
At each stage of the journey, Quorn received clear guidance on how to maximize the success of the sub-brand, which launched to coincide with the ever popular Veganuary movement in January 2021.
Check out more of our case studies...
We love celebrating our clients' successes. So take a look at some of the innovative ways we've helped brands to overcome their challenges recently...
Schedule a call with us
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
Get in touch
If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.